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What Is the Gentleman`s Agreement with Nissan and Why Is It Controversial?

The gentleman`s agreement with Nissan refers to a secret pact between the Japanese automaker and the Japanese government in the 1980s that limited the export of Japanese cars to the United States. The agreement aimed to avoid a trade war with the US by voluntarily restraining the influx of Japanese cars, which had gained a reputation for being reliable and affordable but also for disrupting the US auto industry. The agreement is controversial because it may have violated antitrust laws and dampened competition, but also because it reflects a cultural and political context that has shaped the global auto industry for decades.

The Origins and Terms of the Gentleman`s Agreement

The origins of the gentleman`s agreement with Nissan can be traced back to the 1960s, when Japanese exports of cars and other goods started to surge in the US, triggering protectionist measures and complaints from American industries. In 1967, President Lyndon B. Johnson imposed a 25% tariff on imported trucks and light vehicles, which hurt Japanese automakers that had just entered the US market, such as Nissan (then Datsun), Honda, and Toyota. In 1971, President Richard Nixon imposed a 10% surcharge on all imports, including cars, which exacerbated the trade tensions between Japan and the US.

In response, the Japanese government and the Japanese automakers tried to find a compromise that would appease the American demands without sacrificing their own interests. In 1981, Toyota agreed to limit its exports to the US, followed by Honda and Nissan in 1983. The terms of the agreement were not publicized, but it was widely rumored to be a „gentleman`s agreement“ among the Japanese automakers to cap their exports to the US at 1.68 million cars per year. The agreement was also attributed to the Japanese government`s pressure on the carmakers to avoid a trade war with the US, which could have hurt the Japanese economy that relied heavily on exports.

The Effects and Controversies of the Gentleman`s Agreement

The gentleman`s agreement with Nissan had mixed effects on the US auto industry and the global auto industry. On one hand, it eased the concerns of American auto workers and politicians who feared that the Japanese imports were undermining their jobs and wages. The agreement also gave the Japanese automakers more time to establish their own production facilities in the US, which eventually led to the creation of many jobs and suppliers. On the other hand, the agreement may have violated the antitrust laws that prohibit collusion among businesses to limit competition. The agreement also raised questions about the fairness and transparency of the global trade regime, as it allowed a few powerful players to manipulate the rules without being held accountable.

Moreover, the gentleman`s agreement with Nissan reflected a deeper cultural and political context that has shaped the global auto industry for decades. The Japanese carmakers, including Nissan, had emerged as a disruptive force that challenged the dominance of the US and European automakers, who were used to setting the standards and prices of cars. The Japanese cars also challenged the status quo of the American lifestyle, as they were smaller, fuel-efficient, and less luxurious than the American cars. The gentlemans` agreement with Nissan, therefore, can be seen as a manifestation of the tensions between the East and the West, the old and the new, the protectionism and the free trade, that have persisted in the auto industry and beyond.

Conclusion

The gentleman`s agreement with Nissan may seem like a relic of the past, but its legacy still resonates in the present. The auto industry has become more globalized and complex, with new players and challenges emerging from China, Korea, and Europe. The rules of the game are also changing, as the concerns of climate change, safety, and connectivity are becoming more urgent and complex. In this context, it is important to remember the lessons of the past, to understand the cultural and political contexts that have shaped the industry, and to ensure that the principles of fair competition, transparency, and cooperation are upheld. As a professional, it is also important to craft articles that are informative, engaging, and relevant to the readers` interests and queries.